Frequently Asked Questions

M2C is a digital advertising agency that creates and manages campaigns on Google, Facebook, and Instagram for small and medium businesses. Every client gets a dedicated expert and access to M2C's proprietary AI optimization platform — built in Berlin by engineers from ETH Zürich and Disney Research. The AI optimizes campaigns continuously, while the expert handles strategy, reporting, and communication.

M2C Group LLC is based in Florida, USA. We work with businesses across the United States and internationally. All campaign management is handled remotely.

M2C works with small and medium businesses that want to grow through digital advertising without managing campaigns themselves. Common client types include restaurants, real estate agencies, retail stores, service businesses, car dealerships, and e-commerce brands. No prior advertising experience is needed.

Three things. First, the AI: built on technology from ETH Zürich and Disney Research, it optimizes across Google, Facebook, and Instagram simultaneously — shifting budgets between platforms based on live performance. Most agencies and platforms can't do this automatically. Second, the expert model: every client has one dedicated person, not a support team. Third, reporting: M2C provides clear, simplified performance data — the numbers that matter, without the noise.

M2C's AI was developed in Berlin by engineers from ETH Zürich and Disney Research. It analyzes campaign performance 24/7 and makes automatic adjustments to bids, budgets, keywords, and audience targeting. It's trained on over 25,000 campaigns and runs continuously — including nights, weekends, and holidays.

No. The AI makes optimization decisions independently based on performance data. Your expert's role is to ensure the overall campaign strategy reflects your business goals — and to keep you informed about what's happening and why.

M2C's AI optimizes campaigns across Google Ads, Facebook Ads, and Instagram Ads. A key capability is cross-platform budget allocation — it automatically shifts spend between platforms based on where performance is strongest. This is something most advertising platforms and agencies cannot do automatically.

The AI analyzes and adjusts campaigns every 24 hours. Changes are made when the data supports them — not on a fixed schedule.

M2C runs campaigns on Google Ads, Facebook Ads, and Instagram Ads. You don't have to use all three — your expert will recommend the right combination based on your business type, goals, and budget.

Campaigns can go live within two business days of your initial consultation, depending on the complexity of the setup.

Not necessarily. M2C can set up an integrated landing funnel for businesses that don't have a website yet — directing ad traffic to a purpose-built page designed to convert. Your expert will recommend the best setup for your situation.

Your expert will be honest about what's achievable at your budget level, and the AI optimizes performance regardless of the amount.

No. M2C doesn't use lock-in contracts. You can adjust or stop your campaigns at any time.

M2C doesn't publish fixed packages because every campaign is different. Pricing is discussed directly with your expert based on your goals, platforms, and budget. There are no hidden fees.

Yes. M2C was built for small and medium businesses. The AI platform allows M2C to deliver professional-grade campaign management without the overhead of a traditional agency — making it accessible to businesses at a range of budget levels.

Your expert is your single point of contact at M2C. They learn your business — your goals, your customers, your market — and use that context to ensure the campaign strategy is right for you. They explain performance in clear terms, send reports, answer questions, and adjust strategy as your business evolves. They speak your language and they're reachable when you need them.

No. M2C handles the technical side entirely. Many M2C clients have never run digital ads before. Your expert walks you through everything at a pace that works for you.

Your expert provides clear, simplified reports whenever you want them. You see CPC, CTR, clicks, and conversions — the numbers that matter. When the AI is actively optimizing, you can see the changes in real time.

The AI adjusts continuously based on performance data, so campaigns naturally improve over time. If there's a strategic issue — wrong targeting, wrong platform mix, misaligned goals — your expert identifies it and proposes adjustments. Every campaign is actively managed, not left to run unattended.

Yes. M2C works with businesses in English and Spanish. Your expert will communicate with you in whichever language works best for you.